Advertising,Be My Best Friend,Books       

Helmut Krone. The Book.
If one requires a new best friend, one may purchase this book for me.
For those who are curious, but don’t know, Helmut Krone revolutionized advertising with his self-deprecating “Lemon” ad for the VW Beatle.
He was also responsible for the equally brilliant “We Try Harder” Avis campaign.
Helmut …