Helmut Krone. The Book.

If one requires a new best friend, one may purchase this book for me.

For those who are curious, but don’t know, Helmut Krone revolutionized advertising with his self-deprecating “Lemon” ad for the VW Beatle.

He was also responsible for the equally brilliant “We Try Harder” Avis campaign.

Helmut Krone. The book.
Graphic Design and Art Direction (concept, form and meaning) after advertising’s Creative Revolution.
By Clive Challis
The Cambridge Enchorial Press Ltd.
ISBN 0954893107

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